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Philip Morris international - designing a smoke- free future?
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| 2.8 MB | Adobe PDF |
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Resumo(s)
In this work project, we present the case report "Philip Morris International - Designing a
Smoke-Future" which is designed to be used in strategy courses both at the master level and
executive classes. Furthermore, the second part of the thesis introduces a case analysis which
assesses mentioned report with respect to the disruptiveness of IQOS on the cigarette industry.
It is concluded, that PMI´s bold move to cannibalize their own business enables the company
to not only respond to the challenges the cigarette industry is facing by committing to healthier
alternatives but also to establish entry barriers for subsequent innovations.
Descrição
Palavras-chave
Philip Morris international Disruptive innovation Industry analysis IQOS