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Big data: the path to data monetization
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Resumo(s)
The path to monetizing data is a challenging task for many organizations. Not only the technical complexity and the most often needed organizational changes, but also high initial investment costs without certain outcome make this endeavor highly risky. As a result, the number of organizations that have successfully walked the path to monetizing data remains scarce. To address this issue, this paper aims to shed light on the limited understanding of how organizations can unlock the value of data and monetize it by conducting an in-depth systematic literature review.
Descrição
Palavras-chave
Big data Data business model Data monetization Value