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The future of online Grocery Shopping - an explorative approach to discover current German market dynamics
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| 817.77 KB | Adobe PDF |
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This Work Project focuses on the online grocery industry with its global market characteristics and the present situation in Germany by analysing data from direct literature research and expert interviews. The Work Project examines consumers’ perceptions of online and offline grocery retail and includes industry insights about main challenges of online food retailing in Germany. As a result, three major industry key success factors are identified, which tip the scale about the future success of online food retailing in Germany. These factors are investment in highly-automated logistics, the gain of consumers trust and the differentiation through a versatile service offering.
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Online grocery shopping Germany Future of online grocery retail Key success factors