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How physical environment influence creativity: a sensory-based approach
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Resumo(s)
This research aims to study the influence that incongruent (vs congruent) sensory stimuli displayed at the physical work space as an attempt to boost creativity. We designed a between-subject-design experimental study to test our hypotheses where we manipulate sensory cues (e.g., color and smell) to be congruent (e.g., turquoise color and peppermint scent) versus incongruent (e.g., turquoise color and cinnamon scent), and collected data, on different types of creative tasks: convergent (RAT); divergent (AUT) and writing-task. For the experiment eighty-six students voluntarily participated and were randomly assigned to one of the two conditions (incongruent vs congruent sensory stimuli). Our results demonstrated that the presence of two congruent sensory stimuli partially increases convergent creativity, whereas the presence of two incongruent sensory stimuli, even not significant, revealed a tendency of increment on divergent creativity. No results were found for the writing-task. We believe our research is crucial to better understand how work environments (physical cues) can impact creativity and consequently optimize them to produce a higher creative performance
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Palavras-chave
Creativity Sensory stimuli In/congruent congruent Environment