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How governments can work with companies to create positive social impact
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| 2.53 MB | Adobe PDF |
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Resumo(s)
The digital Era connected us and reset the way that we think to be more socially and environmentally responsible by sharing global concerns into local perspectives. The individual is overcoming the passive status of consumer/ citizen to take place into an active participant in the society’s decision-making process. Businesses are no longer just profitable institutions, they play an active social-role in managing communities’ issues. Thereupon, is time to governments play the key-role as mediators to manage partnerships into initiatives that leads to a sustainable future. Aiming to contextualize the modern relationship between governments and companies working to create positive impacts, this paper will bring the Smart City concept. The analyze consists in present its potential as a management strategy for governments and a competitive advantage for the companies in the incoming capitalism' Era of sustainable development.
Descrição
Palavras-chave
Smart-city Government-role Business-partnership Corporate-social-responsibility (CSR).