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The evolution of the concept of sustainable competitive advantage: a literature review
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| 1.44 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The present paper is conceived to assess whether or not the sustainable competitive advantage
is still achievable and how the concept changed. The literature review of RBV, dynamic
capabilities approach and exploration vs exploitation tradeoff underlines the evolution of the
concept over time. All the frameworks analyzed stress the importance of the concept although
indicating different causes. In addition, the exploitation vs exploration idea may provide a way
to reconcile the other theories. The literature review suggests that the sustainability of
competitive advantage is a valid concept even when the firms face environmental changes.
Descrição
Palavras-chave
Sustainable competitive advantage Resource-based view Dynamic capabilities Ambidexterity