A carregar...
Publicação
The urge to adapt to the french urban millennials in the food retailing industry
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 321.45 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
French food retailers have been relying on the same supermarket model for years which used to be a great success. However, the young generation consumer behaviors and concerns are distinct from its elders which negatively impact profits. This paper chooses to focus on the retailers’ former strategies and successes contrasting the current trends and habits among the French millennials who represent 23% of the national population and keep on increasing. French millennial customer habits will be portrayed. Furthermore, links between existing innovative propositions and customer expectations will be drawn alongside recommendations.
Descrição
Palavras-chave
Food retailer French millennials Trends Customer behavior