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Go-to-market strategy for mov.E: how the Portuguese start-up that wants to disrupt the way people charge their electronic vehicles can best possibly reach its target customers
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While the electric vehicle market is growing more than ever, it is expected to slow down in
the 2030s due to one major issue that is capable of decelerating its current strong growth and
expansion – charging infrastructure constraints. They arise due to the fact that the existing
electricity grid will not be able to accommodate the increasing demand in high density areas
where charging opportunities are limited and the number of electric vehicles high. mov.e has
created a digital sharing platform, that provides the base for the first collective electric vehicle
charging system, and is connected to its IoT smart plugs, which simply replace existing
standard sockets. After having been able to work on its idea with industry experts as part of
an intensive 10-week incubation program in Silicon Valley, the team behind mov.e has not
only received enough positive feedback that its solution is in high demand and technically
proving its potential to speed up the electric mobility revolution, but has also decided on the
business model behind its idea. It is now at the stage of finalizing its prototype. Until then,
mov.e needs to figure out how it can best penetrate the market and how it can effectively
deliver its solution to the end customer to eventually disrupt the way of charging electric
vehicles and to provide the ground for an electric vehicle full-scale adoption for the years
ahead.
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Electric vehicles Marketing Charging infrastructure Electric mobility revolution Go-to-market strategy