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Validating pós-parto nos Museus' main assumptions: a research approach for understanding its customer segment and practical recommendations for its improvement
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Orientador(es)
Resumo(s)
Pós-parto nos Museus is a potential postpartum physiotherapy service created by Graça Lucena to support recent mothers during their recovery period and prevent postpartum depression. This work project intends to validate the entrepreneur’s main assumptions of Pós-parto nos Museus’ customer segment and main attributes through a mixed methods approach: a qualitative research to build customer profiles and a quantitative research to identify the potential target’s preferences regarding the service. The obtained results were used to suggest recommendations meant to improve Pós-parto nos Museus, including a communication strategy to support Graça Lucena when launching the service in the Portuguese market.
Descrição
Palavras-chave
Postpartum physiotherapy Value proposition canvas Customer relationship management Pós-parto nos museus