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The competitive position of Nova School of Business and Economics in the international pre-experienced masters market: an evaluation of the status quo and the future development
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Purpose This study examines the competitive position of Nova School of Business and
Economics in the international pre-experienced masters market, particularly with regard to its
ability to attract international students.
Design/methodology/research approach Several analyses are performed. They are based on
empirical data collected through a student survey, in-depth interviews with Nova’s program
managers and online data collection on multiple university websites. A computation of the
volatility index of the industry, a comprehensive analysis of Nova’s resource platform, and
benchmarking with close competitors offer insights on the sustainability of Nova’s competitive
position.
Findings Nova is likely to sustain its solid competitive position in the near future despite the
challenging market environment. Key strategic strengths such as its reputation, location or the
CEMS program will allow Nova to keep up the strong student demand. On the other hand,
several risks are identified that the school management should address to protect the school’s
long-term competitive advantage.
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Nova SBE Business school Sustainable competitive advantage Customer orientation