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Orientador(es)
Resumo(s)
Manufacturing- and production-intensive industries, such as the German automotive industry,
are affected intensely by digital transformation and automation. This triggers a comprehensive
discussion about the fundamental understanding of work, which ultimately renders the concept
of New Work into focus. New Work is a concept that highlights the importance of individual -
true- desire in this endeavor.
This study was conducted in order to examine what this concept represents to
stakeholders of the above-mentioned industry, to determine common dimensions and assess
their current degree of progress, as well as a respective future outlook.
Data collection includes a survey and 3 subsequent expert workshops. With 42
respondents, the survey resulted into 320 individual data records which were semantically
clustered and then further examined in the expert workshops. The latter consisted of two
interview parts and a task following the Closed Card Sorting method.
Five dimensions were shown to conceptualize New Work: Values, Organizational
Design Factors, Physical Factors, Human Factors and lastly, Methods & Tools. It can be
argued that Human Factors and Values constitute the most important dimensions, while they
are also the most difficult to adapt to New Work. Physical Factors is shown to be the least
important dimension but also, the least difficult to implement
Descrição
Palavras-chave
New work Automotive Digital transformation
