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Rota do azulejo: strategic analysis of the business ecosystem and value creation in the touristic tile art market
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Orientador(es)
Resumo(s)
This project is composed by a strategic analysis of the business ecosystem and value creation for the implementation of a touristic route. The main purpose was to construct theoretical frameworks for the analysis of the networks and value creation in tile tourism, enabling the analysis of a possible “Rota do Azulejo”. The project states that relations inside the network are crucial and underlines the importance of stakeholders in the creation of value. This thesis constitutes a theoretical and critical analysis of the strategic viability of a touristic route, laying the foundations for the development of further analysis and projects
Descrição
Palavras-chave
Tile Tourism Business ecosystem Value creation