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Accessing the determinants of millennials’ online protective behaviour: how their protection motivation translates into actual use behaviour
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This research focuses on assessing the determinants of Millennials Protection
Motivation (or Security Intentions) on their actual Use Behaviour when navigating online in
terms of the protective measures they adopt. For this purpose, the proposed model integrates
variables from two widely accepted behavioural theories, the Protection Motivation Theory and
the Reasoned Action Approach. Hence, an online survey was conducted, relying on 236
responses, which were analysed through hierarchical multiple regression. Results show a gap
between Security Intentions and Use Behaviour and indicate Safety Habit Strength and Actual
Control as significant at predicting Use Behaviour. Differently to published literature, this
research analyses not only behavioural intention, but also the user’s actual Use Behaviour.
Descrição
Palavras-chave
Security intentions Protection motivation Use behaviour Online security