Autêntico aroma: when a divided family manages a business

Abstract

This case depicts a real family business facing disputes between the two current owners of the 2nd generation, as well as between their branches, derived from the equal share distribution and from the different roles in the business. Reaching the succession to the 3rd generation, the risk of a deadlock is increasingly higher, with the protagonist – a member of the same generation and a manager of the family firm – showcasing his concerns for its survival. Thus, this case portrays his necessity to pursue the family's legacy, raising discussion about the post-succession, with the four new shareholders inheriting equal shares.*