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Effective user acquisition tactics for startups: the case of Tuki
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| 1.15 MB | Adobe PDF |
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The purpose of this Work Project is to develop the most effective user acquisition tactics for Tuki, a startup that connects restaurants with job seekers in the food and hospitality industry. Using the cus-tomer validation process defined in the lean startup methodology, earned, paid and owned media tactics are tested and validated through experimentation. As per key findings, the best tactics for Tuki are job search websites and Facebook groups. The recommended implementation plan aims to in-crease acquisition of job seekers and grow the user database, building a scalable and repeatable busi-ness model that will lead Tuki to succeed in the market.
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User acquisition Acquisition tactics Customer Validation: effective user acquisition tactics for startups