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The tobacco industry: the future of smoking with the introduction of new generation products
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Resumo(s)
Will the new generation products in regards to smoking be successful? We answer this question by
(i) understanding what the new products are, (ii) extensively analyzing the literature addressing the
evolution of the tobacco industry – its history, players, health concerns and perception on the
customer side, (iii) understanding who the consumer is and (iv) benchmarking our investigation
with other countries where this technology is more present. We conclude that as the products are
right now do not have enough competitive advantage to substitute the cigarette, only to be used as
complements
Descrição
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New generation products Tobacco Health Internationalization