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The internationalization of family firms Jerónimo Martins´ expansion to Colombia
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Resumo(s)
The internationalization of family businesses is a relevant topic in a global-oriented society, and the increasing interest in this field is expressed by a significant expansion on the number of research papers published recently. In fact, family firms are spread around the world and they have an unquestionable role in the functioning of global markets. This work project introduces, analyzes and summarizes the best practices responsible for family-driven internationalization. The case of Jerónimo Martins Group, a Portuguese-family business (FB) leader in the food retail and wholesale industry, is used to evaluate the impact that family-owned firms´ characteristics may have on their internationalization in a real-life scenario. It not only aims to verify if the theoretical frameworks suit in practice, but also tries to discover how FBs can optimize their resources and particularities, obtaining a competitive advantage in terms of internationalization. The family firms should exploit their advantages, while trying to correct and surpass their difficulties and disadvantages, in order to succeed in this kind of operation. Benefiting from their familiar dimension, FBs are better positioned to internationalize if they can optimize the characteristics that differentiate them from the others.
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Palavras-chave
Family-business Best practices Competitive advantage Determinant factors Internationalization Grupo Jerónimo Martins