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Influence of social impact on consumer behavior in agriculture: evidence from China
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Orientador(es)
Resumo(s)
The extraordinary technological advances and GDP growth of global economy during last
decades are a trademark of a contemporary history. In light of challenges that the global
development entails, the Corporate Social Responsibility concept becomes gradually more and
more important. The aim of the thesis is to examine impact of CSR activity on several aspects
of the consumer behavior. The research is focused on application of CSR in agriculture, which
takes form of CSA farming model. The research takes place in China.
Descrição
Palavras-chave
Community supported agriculture Corporate social responsibility Sustainable consumer behavior Chinese consumer behavior social impact