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How to activate the wedding ceremony segment as a target market for book a street artist in Germany
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How to Activate the Wedding Ceremony Segment as a Target Market for Book a Street Artist in Germany
This directed research project was performed as a consultation for the Berlin-based start-up company Book a Street Artist, which is an online platform to book artists of all kinds for various occasions and projects. This report investigates the segment of wedding ceremonies in Germany in terms of attractiveness as a potential target market for the firm. After conducting secondary research, 5 hypotheses were constructed. Through qualitative research with 30 respondents, these hypotheses were tested to formulate recommendations on how to target this market. Finally, we estimated the size of the recommended target segment and conducted a profit potential analysis.
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Book a street artist Wedding ceremonies in Germany Brand identity Brand positioning