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Autonomous driving and its disruptive effects on business model innovation of German OEMS
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Resumo(s)
This thesis investigates the effects of the autonomous driving technology’s disruptive character on the
BMW brand’s business model. Autonomous driving is considered one of the most impactful
innovations in terms of disrupting end-consumers’ lives as well as car manufacturers’ business
models. To suggest a potential scenario for BMW, its current business model has been reviewed and
two solutions have been proposed based on expert interviews and secondary literature research. It is
recommended that BMW should adapt its current business model and introduce a new one offering
‘(autonomous) mobility as a service’ in the premium segment.
Descrição
Palavras-chave
Autonomous driving Disruptive innovation Business model innovation Business model canvas BMW