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Soccer clubs and supporters: changes in the last twenty years
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This Work Project focuses on the connection between football clubs and supporters and its main purpose is to analyze how such relationship has changed in the last twenty years. The starting point was to conduct a secondary data investigation, which allowed generating eight hypotheses. Thereupon, these hypotheses were evaluated through face-to-face interviews and survey observations. After such field work, it was possible to demonstrate the growing diversification of the audience spectrum and the intensified degree of involvement in the relationship between clubs and supporters, as well as the expected complexity of the said connection. Additionally, we were able to obtain some clarity on the reasoning behind the traditional-consumer element, the transition from passive to active and the financial requirement clubs have with supporters. However, issues related with loyalty and transparency remain arguable. The changes previously referred were estimated according to demographic characteristics and also elucidated by former field experts.
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Supporter Clubs Soccer Connection