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Innovation in the banking industry: creating value for the new wave of seniors
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| 10.16 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Powerful forces are driving an ongoing transformation of the banking industry. Technological
and digital disruption, new regulation and adverse economic conditions are making it
increasingly difficult for traditional players to maintain their position in the market. These
challenges can be overcome with a customer-centric approach, using innovation to tailor the
product offering to customers’ evolving needs at different stages in life. The demographic
population ageing is making new seniors a critical customer segment to address. The aim of
this Work Project is to come up with a concept that brings value to the new wave of seniors.
Descrição
Palavras-chave
Innovation Entrepreneurship Banking New seniors