A carregar...
Publicação
How does co-creation occur in the gaming communities? The case of league of legends
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 7.28 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
As an emerging topic in Marketing, co-creation has been studied in the literature but there
isn’t a clear definition yet. In this Work Project, we investigated how co-creation occurs
using a case from the gaming community – League of Legends - as it ensured, after careful
analysis, the conditions for co-creation. Important insights arose from the Work Project
on how co-creation occurs in the gaming community. In particular, we show the
complexity of motivations behind co-creation, from the gamers (i.e. consumers), and
from the manager’s perspective.
Descrição
Palavras-chave
Co-creation Value Gamer Community League of legends.