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Design of a balanced scorecard for a Tunisian company
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Orientador(es)
Resumo(s)
The present Work Project (WP) designed a corporate Balanced Scorecard (BSC) for a
telecommunication subsidiary in Tunisia – Ooredoo. The purpose of this study consists of a
research project in partial collaboration with the company. This corporate BSC is for the
governance of the company in order to achieve; in alignment, with the mother company. This
tool is a suggestion that can be partially or wholly implemented within Ooredoo Tunisia to
enable it to perform well and satisfy its shareholders, its customers, and its employees.
Descrição
Palavras-chave
Balanced scorecard Strategy map Telecommunications Emerging countries