A carregar...
Publicação
Estágio Curricular na SpikUP - Consultoria de Informação
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.24 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O presente documento foi elaborado no contexto de estágio curricular do Curso de Mestrado em Novos Media e Práticas Web, da Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa. O estágio em questão teve lugar na SpikUP – Consultoria de Informação, uma empresa de informática sedeada em Corroios, concelho do Seixal, e focada na criação de soluções para micro e pequenas empresas, através de uma oferta de serviços essencialmente baseada na criação de websites institucionais e/ou lojas online, Gestão de Redes Sociais, criação de Planos de Marketing (tradicional e digital), edição de imagem e criação de logos. Foi tomada a decisão de concluir o Mestrado através do referido estágio, não só por uma perspetiva de aplicação prática dos ensinamentos de duas unidades curriculares de elevada relevância em Novos Media e Práticas Web (Práticas Web 1 e 2), mas também como forma de iniciar um percurso profissional em organizações que baseiam os seus serviços em soluções e plataformas digitais/online. Este relatório aborda em detalhe as tarefas realizadas durante o Estágio, fazendo menção às várias etapas necessárias no decorrer de cada tarefa, incluindo igualmente uma revisão de literatura associada a várias ferramentas que me foram apresentadas ou exploradas aprofundadamente durante os quatro meses de duração desta experiência profissional.
This document was written in the context of the curricular internship in the master’s degree in New Media and Web Practises of the School of Social and Human Sciences, New University of Lisbon. The internship took place at “SpikUP – Consultoria de Comunicação”, a computer company located in Corroios, municipality of Seixal, which is focused on creating solutions for micro and small-sized companies, through a list of services based on institutional websites and/or online shops, Social Media management, creation of Marketing Plans (digital or not), image editing and logo creation. It was decided to complete the master’s degree through this internship, not only because it created the chance to apply what I’ve learned in two of its most important subjects (Web Practises 1 and 2), but also to start a career in companies which have a portfolio of services based on digital solutions and platforms. This report includes a detailed description of all the tasks contained in the internship, along with a description of the several stages required to perform said tasks, as well as a literature review related to several tools which were presented to me or explored more deeply during the four months of this professional experience.
This document was written in the context of the curricular internship in the master’s degree in New Media and Web Practises of the School of Social and Human Sciences, New University of Lisbon. The internship took place at “SpikUP – Consultoria de Comunicação”, a computer company located in Corroios, municipality of Seixal, which is focused on creating solutions for micro and small-sized companies, through a list of services based on institutional websites and/or online shops, Social Media management, creation of Marketing Plans (digital or not), image editing and logo creation. It was decided to complete the master’s degree through this internship, not only because it created the chance to apply what I’ve learned in two of its most important subjects (Web Practises 1 and 2), but also to start a career in companies which have a portfolio of services based on digital solutions and platforms. This report includes a detailed description of all the tasks contained in the internship, along with a description of the several stages required to perform said tasks, as well as a literature review related to several tools which were presented to me or explored more deeply during the four months of this professional experience.
Descrição
Palavras-chave
Web Design SpikUP Marketing Digital Programação Web HTML CSS Design Responsivo WordPress Gestão de Conteúdos Redes Sociais Digital Marketing Web Programming Responsive Web Design Content Management Social Media