A carregar...
Publicação
Fantôme an expansion plan
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 929.85 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This thesis applies Born Global (BG) theory to analyze the luxury mobile consumer industry
and phone company start-up Fantôme, which recently launched its first luxury phone, the
Arcane. Then a structured analysis, using weighted relevant indices, is made of a large
selection of countries for suitability of expansion for Fantôme. Further analysis is performed
from a short selection of the top ranking countries with two of these countries being deeply
analyzed, resulting in a strategic marketing plan developed accordingly for the company.
Descrição
Palavras-chave
Company profile Expansion Fantôme