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Publicação
The value creation wheel– a meta-framework to create value for avantgarde, deimos engenharia, nextgeoss, and pangaea
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| 13.29 MB | Adobe PDF |
Orientador(es)
Resumo(s)
In today’s rapidly changing environments, companies face emerging challenges in creating
value for their firm, shareholders, and stakeholders. In order to stay innovative, this work
introduces the application of the Value Creation Wheel (VCW), a meta-framework that
creates value for organizations facing challenges to stay competitive in local and global
markets. This work is concerned with the concept of value and value creation that leads to an
explanation of the VCW and a comparison with other frameworks. Four case studies illustrate
how the VCW was applied to successfully deal with real challenges firms face in different
industries: 1) Pangaea’s challenge to define and target a market, 2) Avantgarde’s challenge to
innovate brand experiences to acquire multinational clients, 3) NextGEOSS' challenge to
define a marketing strategy to attract new users to the platform, and 4) Deimos Engenharia’s
challenge to define a high potential market to expand a service.
Descrição
Palavras-chave
Value creation Innovation Paradox of choice Co-creation Value creation wheel.