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Business models and organizational structures of family-owned wineries in Italy
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Orientador(es)
Resumo(s)
The main goal of this study is to analyse the family business organizational structure and how
wineries family firms operate in the market. The socioemotional wealth model (SEW) has
been used to represent the non-financial goals and utilities of family owned firms. In this
regard, a survey was proposed. Finally, to investigate the development and current state of
research on image and reputation in family firms, a systematic literature review has been
conducted.
Descrição
Palavras-chave
Family firms Wineries Business Three cricles model SEW model Marketing Communication