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Connect to success masters consulting program- pop the bubble
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| 1.41 MB | Adobe PDF |
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This project was accomplished with the intent of providing a clear marketing and communications plan for PopTheBubble, with special emphasis on defining the brand's target and positioning, to help improve brand awareness, mainly in the Portuguese market, to drive up the sales. To develop this analysis, the ''PESTEL'', ''5 Forces of Porter'', ''SWOT'', and ''6M's'' models were used, complemented by a Qualitative and Quantitative Research, to collect insights on the consumers' views of the brand and its online platform. To conclude, recommendations and a financial plan were made to measure the effectiveness of the marketing campaign developed
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Marketing Digital Media Ecommerce