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How to re-launch the Unilever face care brand simple® in Portugal?
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| 5.13 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Simple® is a brand recently launched in Portugal that has failed to reach the launching
objectives projected by Unilever-Jerónimo Martins. This Work Project focuses on the face
care category and its main intention is to understand how to re-launch the brand in Portugal.
After developing a deep research through in-depth interviews and in-store observations, based
on the purpose of understanding why Simple® was not able to meet its launching objectives,
we identified that the brand positioning was the main issue to be addressed to re-launch
Simple® successfully in Portugal.
Descrição
Palavras-chave
Simple Brand positioning Face care category