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The family business in the luxury and fashion market: an Italian - French market driver
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Resumo(s)
The purpose of this thesis arises from a strong interest in companies operating in the luxury
and fashion market and from the prospect that the author will continue his career in this
market. Firstly, he analyses and attempts to define the broad topic of Family Businesses
(FBs). Furthermore, the main topic is the family business phenomenon in the luxury and
fashion context. The luxury-fashion business is very relevant in the global economic context
and the FB model appears frequently in luxury-fashion companies; using the 4 Cs Miller and
Le Breton-Miller model, he examines the reasons of this relationship. In the following, he
describes the luxury and fashion market and the mutation that took place in the last 20 years
with the several FBs acquisitions made by French conglomerates, analysing the causes and
advantages of those mergers. Finally, he takes a closer look at the evolution of the Italian
market, clarifying the difficult question: Why is not there an Italian LVMH/conglomerate
despite the large presence of traditional luxury-fashion companies in Italy? One tricky
question, two different issues as causes; at the end an additional recent topic that could be
further researched in the future: will Italy be a potential main manufacturer for luxury and
fashion market?
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Family businesses Luxury fashion business Luxury and fashion market Luxury conglomerates Heritage Value.