A carregar...
Publicação
Servitization In the automotive industry: how car manufacturers become mobility service providers
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.67 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Servitization as a strategic alternative to product innovation has gained significant attention
from both academics and practitioners, as more and more manufacturers are seeking growth
opportunities and differentiation from the competition. This study aims to examine
opportunities and challenges of servitization in the automotive industry. The service portfolio
of a traditional car manufacturer is analyzed to illustrate the servitization process in the industry
and highlight the relevance of additional service offerings. Qualitative research reveals closer
customer interaction and additional revenue potential as the major opportunities while the
insights also detect immense challenges for traditional manufacturers particularly in terms of
organizational change and profitability.
Descrição
Palavras-chave
Servitization Digitization Automotive Manufacturing