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Adventure tourism: understanding the millennial traveler
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Resumo(s)
The aim of this paper is to review the current trends in tourism industry and travel
behavior and preferences of Millennials or Generation Y in relation to traveling, and more
specifically, adventure travel segment. Furthermore, the obtained data is compared to a
recent research on adventure travel tour operators’ perception of Millennials and their
travel habits and preferences, in order to determine whether or not these companies
understand their customer. The results indicate that the adventure travel tour operators
generally understand Millennials, however, they need to stay up to date with the latest
technological and social media trends.
Descrição
Palavras-chave
Millennials Tourism Adventure travel Tour operators