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The presidential train: a luxury journey through the Douro valley in Portugal
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| 2 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Luxury tourism is gaining importance in today’s world and, despite Portugal is still regarded
as a mass tourism destination, it begins to take important steps in this segment of high
potential. After understanding how this economic activity is evolving in Portugal (especially
Porto and Douro Region), an empirical study was conceived to assess on the operations and
financials of The Presidential, a unique luxury journey, and its competitive advantage in the
market. Approaches were performed to a significant sample of tourists and people involved
which helped collecting relevant recommendations to improve the tour aboard the
Portuguese Presidential Train.
Descrição
Palavras-chave
Luxury tourism Porto city Douro region The presidential Competitive advantage