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How can a Portuguese not-for-profit organization make a successful transition to the social enterprise model, becoming less dependent on donations and grants in order to fulfill its social mission: the case of RECLUSA
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Resumo(s)
Not-for-profit organizations have become increasingly aware of the need to become selfsufficient
in order to guarantee the success of their social mission. The transition to a Social
Enterprise approach – self-sustainable not-for-profit organizations providing goods or services
directly related to their explicit goal of benefitting the community - can represent a great
opportunity for them to achieve a more sustainable future and increase their social impact. This
transition was undertook by the Portuguese brand RECLUSA. As part of the Associação
Projeto Reklusa, RECLUSA is a social enterprise that aims to support inmates and former
inmates, during prison time and subsequent reintegration process in society, through the
production and commercialization of bags and accessories. Having shown a great dependence
on external financial aid since its creation in 2010, finding a new business strategy that could
provide financial sustainability was a crucial factor for its survival. Unfortunately, the business
model shift made in the beginning of 2016 has proved insufficient to achieve that goal. In order
to understand which factors might be preventing the success of the organization, we undertook
a Profit and Loss Account Analysis for the last collection sold, and recommendations were
made considering the results obtained.
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Social enterprise Rebranding RECLUSA Not-for-profit organizations sustainability