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Developing and optimizing a B2B sales process: the case of Uber Portugal
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This research paper aims to present the outcome of a 6-month internship of exclusive dedication
to building and optimizing a B2B sales process for Uber’s corporate product in Portugal, Uber for
Business. From a team of two recent graduates and given the human resources allocated to this
project, a 4-stage outbound focused process emerged. Henceforward, Uber’s corporate team
keeps analyzing new models that could help streamline the sales process as well as make it
scalable and replicable in other geographies where the company operates.
Descrição
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Sales process Sales strategy Pipeline management Account management