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How can youlead grow in the Portuguese agency market?
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Orientador(es)
Resumo(s)
This project was developed in collaboration with a portuguese inbound marketing agency, YouLead, and aims to answer the question “How can YouLead grow in terms of service offering” by defining a strategy that enables the company to grow without losing its positioning as an inbound marketing agency. After analysing the agency industry, YouLead’s resources, capabilities, strengths and weaknesses, as well as the external threats and opportunities, growth hypotheses were discussed. As the market is growing and the agency benefits from a good positioning, the proposed strategy is for YouLead to leverage its strengths and take advantage of market opportunities.
Descrição
Palavras-chave
Inbound marketing Marketing agency growth Agency market YouLead