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CRM fiel lab at Sport Lisboa e Benfica internationalisation strategies leveraging on digital platforms
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As part of the Customer Relationship Management Field Lab, this work project intends to
provide Sport Lisboa e Benfica recommendations as to how it can devise its internationalisation
strategies leveraging on digital platforms, for the proposed countries: China, USA and India.
The project contains an overview of the existing literature on global marketing strategies, digital
marketing, social media and digital international marketing in the football industry, culminating
with a set of recommendations for SL Benfica to enter and succeed in each of the mentioned
countries, based on the group report.
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Digital marketing Global marketing strategy Football SL Benfica