How to attract more customers to Galp’s Gas Stations? Understanding the decision moment and recommendations on how to influence it

Utilize este identificador para referenciar este registo.

Nome:	Descrição:	Tamanho:	Formato:
Frade_etALL_2018.pdf		3.37 MB	Adobe PDF	Ver/Abrir

Autores

Personas Consumer decision journey Qualitative Quantitative Influencers Brand image Rational drivers