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Value creation wheel applied to acredita Portugal, dreamshaper, and liga Portuguesa de futebol profissional
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| 2.26 MB | Adobe PDF | |||
| 8.95 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This case study focusses on the Value Creation Wheel (VCW) which “helps to identify, analyze, and solve problems by providing a step by step dynamic process for creating value for society” (Lages, 2016: 4849). Starting with a brief overview of the literature, in what regards to value co-creation, stakeholder orientation, innovation, and paradoxes, it continues by introducing DIANA which “provides a holistic approach to problem-solving” (Lages, 2016: 4849). Lastly, TIAGO, the practical tool of VCW is described. The VCW is then applied to the following four cases: Acredita Portugal, DreamShaper, Liga Portugal-Ledman LigaPro and Liga Portugal- Taça CTT.
Descrição
Palavras-chave
Value co-creation Value creation wheel Innovation Paradoxes