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Talkdesk internationalization strategy to the Netherlands
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Orientador(es)
Resumo(s)
The underlying project was carried out with the aim of defining internationalization strategy for
Talkdesk in Europe. This project focuses on the analysis of the firm’s current activities , exploring
sustainable competitive advantages, followed by a complex analysis of potential markets, which led to
the conclusion that the Netherlands is the preferred market to carry out the strategy. After a close
examination of the market landscape, the most appropriate mode of entry was determined. Finally,
marketing strategy is proposed along with a detailed implementation plan aligned with the strategic
objectives that will ensure successful internationalization.
Descrição
Palavras-chave
Internationalization project Talkdesk Netherlands Saas