How to increase loyalty rate of office link

Abstract

Throughout times, the trading business has been evolving greatly and has had a rising tendency concerning competitiveness. This phenomenon has been quite highlighted by the emergence and the growth of the e-commerce. This study is focused on the electronic commerce, and its major goal is to understand which is the best company’s differentiation strategy by identifying which are the main influence factors of the consumers choice that lead to a full customer satisfaction and loyalty. After the review of the literature, side by side with a survey and a data analysis, this study provides a theory that puts to light which are the principal factors that lead to an increase of loyalty.