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How to increase loyalty rate of office link
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.04 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Throughout times, the trading business has been evolving greatly and has had a rising
tendency concerning competitiveness. This phenomenon has been quite highlighted by
the emergence and the growth of the e-commerce. This study is focused on the electronic
commerce, and its major goal is to understand which is the best company’s differentiation
strategy by identifying which are the main influence factors of the consumers choice that
lead to a full customer satisfaction and loyalty. After the review of the literature, side by
side with a survey and a data analysis, this study provides a theory that puts to light which
are the principal factors that lead to an increase of loyalty.
Descrição
Palavras-chave
E-commerce E-service quality E-satisfaction E-loyalty