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Integrated marketing communications for guava
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 5.18 MB | Adobe PDF |
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Resumo(s)
The following paper presents an Integrated Marketing Communications campaign for the
brand Guava, which was recently restructured to pursue an online approach. The main
purpose of the project is to increase Guava’s brand awareness and recognition worldwide.
Therefore, based on an analysis of the current marketing strategy of the brand and research of
the industry and how companies are approaching its online consumers, a campaign was
elaborated so as to build brand recognition and credibility.
Descrição
Palavras-chave
Digital marketing Guava E-commerce Integrated marketing communications