A carregar...
Publicação
How can Fox networks group become a successful live events & experience player in Iberia?
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 7 MB | Adobe PDF |
Orientador(es)
Resumo(s)
FOX Networks Group currently develops branded content in the form of Live Events and Experiences
in Iberia. However, it lacks strategic planning in order to turn those into profit generating Business
Models. Hence, the subsequent report evaluates growth and profitability opportunities intended to
catapult FOX Networks Group into a successful Live Events and Experiences player in Iberia through
three new business models (FOX Fever: ‘Family Guy’ Edition, FOX ‘Prison Break’ Bar, and FOX
Crime Scene). This solution arises from an extensive marketing analysis, including primary and
secondary research, which originated a far-reaching marketing plan, comprising an Integrated Marketing
Communications Plan.
Descrição
Palavras-chave
Fox networks group Marketing plan Live events and experiences Iberia