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Arte com brilho: from hobby to digital business
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Resumo(s)
This work project studies the best strategy to turn a handmade jewellery hobby, into a
digital business. It is analysed the industry, some competitors, as well as the
segmentation, targeting and positioning in order to design a marketing strategy. Testing
different paid ads on Instagram and on Facebook it is possible to conclude that
Instagram brings higher return, the products, medals, and materials clients prefer. The
majority of potential buyers are between 13 and 24 years old and our target are people
living in Portugal
Descrição
Palavras-chave
Digital business Social media Paid advertisement Sales funnel