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How can forecasting and analysing competition and tourism indicators be applied into setting a dynamic pricing range. An organizational challenge of Indie campers
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Indie Campers is a fast growing Start Up – one of the biggest in the Portuguese tourism sector
– and, whenever new decisions are on deck to be taken, historical experience, metadata and
business environment need to be assessed and analysed firstly to mitigate the risk of new
decisions and secondly to adjust expectations and target the right measures. While settling
position and expanding, the Start Up’s activity carries many new decisions oftentimes and, as
Indie Campers, from year to year has grown, changed and evolved remarkably, some decision
analysis deterrents need to be faced and diverted as accurately as possible. Being dynamic
pricing one main strategic decision for 2018, internal metadata and external analysis are crucial
to assert a well-defined quantitative price strategy and a well-informed qualitative value
proposition. The deterrents that are challenged and recommended upon are the lack of adequate
internal metadata – adequate in a sense that expansion and growth have increased in such a
way that raw data from homologous periods is fairly incomparable – that makes it hard for the
company to compare data and apply it to yearly forecast; the lack of resources – being time
one of the most valuable, due to scalability and fast-moving growth – that makes it hard for the
company to assess macro and micro indicators to understand the environment in which Indie
Campers will be competing in and, ultimately, the lack of tools and models to apply in the
future that, combined, make setting dynamic pricing a comprehensive and mark-up decision.
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Start up dynamic pricing Data Indie campers