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Exploring the potential of the living lab as an addition to the open innovation ecosystem of the the firm: a case study for EDP open innovation
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Orientador(es)
Resumo(s)
The firm of 2018 must not only remain agile in its innovative offerings, but must also recognise trends of peer-to-peer sharing, which begs the question: where do utility providers envision their business models amidst new demands to remain innovative in the new wave of collaborative consumption? If providing consumers with products via innovative services is the new currency upon which a firm is to be valued, then the extent of potential streams of innovation research available to a firm ought never be underestimated. Through a comprehensive analysis of the firm and the DNA of its open innovation ecosystem as well as a thorough investigation into the objectives driving Living Labs, we begin to discuss the feasibility of the Living Lab as a potential addition to the ecosystem of the firm in context.
Descrição
Palavras-chave
Open innovation Innovation management User innovation Living labs.