Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/37146
Título: The wealthy Portuguese culture of giving
Autor: Andrade, Inês
Orientador: Martins, Miguel
Palavras-chave: Giving
Data de Defesa: 20-Jan-2018
Resumo: This thesis studies the Portuguese wealthy donors, in what concerns the motivations that drive their donations, the path they pursue to go from non-donors to loyal supporters, as well as the potential blockages in that path. To support this work, an international literature review was made, adding to six semi-structured interviews to representative individuals, to provide with insights from real Portuguese wealthy donors. Some recommendations were made to the nonprofit institutions, in order to engage better with donors and promote more donations.
URI: http://hdl.handle.net/10362/37146
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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