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The wealthy Portuguese culture of giving
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Resumo(s)
This thesis studies the Portuguese wealthy donors, in what concerns the motivations that drive their
donations, the path they pursue to go from non-donors to loyal supporters, as well as the potential
blockages in that path. To support this work, an international literature review was made, adding to
six semi-structured interviews to representative individuals, to provide with insights from real
Portuguese wealthy donors. Some recommendations were made to the nonprofit institutions, in
order to engage better with donors and promote more donations.
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Palavras-chave
Giving Philanthropy Charity Journey