A carregar...
Publicação
Analysis of Lisbon startups’ business intelligence capabilities
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 718.45 KB | Adobe PDF |
Orientador(es)
Resumo(s)
“Business intelligence (BI) is a broad category of applications, technologies, and processes for gathering, storing, accessing, and analysing data to help business users make better decisions.”1 Organisations pursue these activities most often to build competitive advantage or improve the customer experience and it’s, undeniably, expected to have a positive impact on company revenues, margins, and organizational efficiency.2
This work project, Analysis of Lisbon Startups’ Business Intelligence Capabilities, intends to clarify the relationship between the usage of current Business Intelligence & Analytics tools and the success of business enterprises, using three different startups based in Lisbon as case studies to illustrate that: Aptoide, Misk, and Tiger Time.
Descrição
Palavras-chave
Business intelligence Analytics BI&A Startups Aptoide Misk Tiger time