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The value of a user for codacy
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| 790.9 KB | Adobe PDF |
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Resumo(s)
This research was developed in straight collaboration with the Portuguese startup
Codacy with the purpose of valuing the different types of users by defining metrics for each
segment created. The users were segmented according to their subscription plan — Cloud and
Enterprise, Monthly Recurring Revenue (MRR) - Small, Medium and Big Accounts and
subscription length - Monthly and Yearly. The main conclusion is that medium and big
accounts are the main growth drivers. Furthermore, those metrics also provide powerful
insights by enabling Codacy to be more data-driven across departments especially
approaching Product Market Fit.
Descrição
Palavras-chave
Saas Lifetime value of a customer (LTV) Cost of acquisition (CAC) Retention rate